Thursday, October 20, 2005
Blogger Scoble
It's an unusual enough name to stick in the recess of a memory. I seem to recall a Scoble or Scobie being mentioned in despatches awhile back. Anyway, the current issue of Microsoft Executive Circle carries an interview with a bloke of that name. The article's titled Everybody’s doing it!, and the 'it' seems to be blogging, so it sounds to be the same chap. He's interviewed by a Megan Santosus, and I suppose I ought to quote a chunk to lure you to click and read further. Hard to come up with anything that actually stiffens the sinews and gets the blood pumping, but this might set a misleadingly alluring tone: And while Scoble still maintains his personal blog—and even occasionally criticizes Microsoft there (as he did recently over the company’s position on a gay rights bill)—he says neither he nor his bosses have issues reconciling his dual roles. “I wouldn’t have the opportunity to do the blog at Microsoft if I hadn’t established credibility and relationships on my personal blog,” he notes." I know. Nail-biting stuff."Scoble roams the halls of Microsoft with a camcorder and posts the video interviews he conducts with developers. As for process, “there are no filters and little editing,” Scoble says. “I’ve established a relationship network, and generally I get invited to interview the developers.”