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Thursday, October 20, 2005

Arbiters of Cool

Splendid hackle-raising headline and article in ever-cool FastCompany.

Cool Runnings

Cool hunters are more than just streetwise fad spotters. Here are three blogs from arbiters of cool that offer insights and inspiration for innovation.

WHO WRITES IT: Brand consultant Piers Fawkes, creative director Simon King, and their trend-watching entourage
WHY YOU SHOULD READ IT: While it rarely identifies original trends on its own, PSFK does a good job of rounding up global cool news and cool businesses, spotlighting trends such as photo-flirting (teens swapping mobile-phone photos) and hair graffiti (shaved and dyed hair designs). Check out its Cool Hunt group on Flickr, which asks readers to photograph their versions of cool.

BLOG: Cool Hunting
WHO WRITES IT: Josh Rubin, a former user-interface designer for Motorola, and his band of 10 contributors
WHY YOU SHOULD READ IT: Because drinking Pabst with hipsters at after-hours Brooklyn bars is exhausting. Instead, tap into the cool-kid consciousness by reading Rubin and his cohorts--classic cool hunters obsessed with gadgets, T-shirts, and of course, Puma and Nike. Although perhaps best suited for those in the fashion biz, Rubin's blog helps anyone tap into maven culture.

BLOG: Ypulse
WHO WRITES IT: Anastasia Goodstein, manager of viewer-created content at the new cable channel Current, of which Al Gore is the chairman
WHY YOU SHOULD READ IT: Goodstein, who has been involved with youth content at Oxygen and AOL (she hasn't always worked for the guy who created the Internet), uses her youth-oriented eye to round up news on what's cool with teens. She does have some help: Julia and Katie, two Silicon Valley teenagers, chime in with their finds.

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