McLibel
A movie I intend to see.McLibel opens Seattle June 10.
I don't know how much coverage this case got in the US but it caught the Brits' imagination with its David-and-Goliath element and chance to bad-mouth all things corporate *and* American, to boot.
Landing them in the longest trial in English legal history, the 'McLibel Two' - penniless activists Helen Steel and Dave Morris - took on McDonald's USD$19 million legal team and delivered them a bloody nose in what's now seen as one of the biggest corporate PR disasters ever. The marathon legal battle ended last February in the European Court of Human Rights.Speaking of PR, not the best of times for the Golden Arch-holes: first Super Size Me and now this, filmed over ten years and with re-enactments of key courtroom scenes directed by none other than Ken Loach.Seeing that celebratory Ronald McDonald up there, I wonder how easy it was for the PR department to find an actor ready to take on the assignment. I mean, the win was so unpopular, I'd've worried about some passer-by biffing me one.
