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Tuesday, March 08, 2005


As one who has worked in market research, I was struck by Gladwell's pointing out that such polling is largely a waste of time since getting a "truthful" answer is a "cognitive impossibility".

In answer to why we often do worse with large chunks of information that slivers of data, the answer seems to be that we're bad at assigning weight to such variables.
Where our unconscious is really really good is in driving a car: with experience comes a mass of instinctive reactions and danger signals that we're not aware of as we drive about but which govern our every reaction.

I've not finished the book, but I wonder if I'd have spotted that nowhere does the word "intuition" appear. Gladwell does not believe it has any connection with snap judgments or "rapid cognition".


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